How to get your Facebook Ads out of the Learning Phase What is the learning phase? Ask different people and you will probably get different answers. Not understanding it leads to some of the most common mistakes I’ve seen Facebook advertisers make. This is fundamental to a successful Facebook ads strategy. In this article we will …
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Should you target your competitors in Google Ads? This is when you get Google to show your ads when someone searches for your competitor’s brand name. For instance, you have a competitor called “ABC Fitness” who sells the same fitness products or services as you do. You’d add abc fitness as a keyword so that when someone …
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How to stop wasting money on Google Ads There are a lot of ways to waste money on Google Ads. These are most common and easy to fix. 1. Use a negative keyword list A positive keyword list contains the keywords you would like your ads to show when people search for them. A negative …
6 mistakes every Facebook advertiser needs to avoid Over the years of running Facebook ads, I’ve seen (and made) a lot of mistakes along the way. This article covers the most common mistakes and how you can avoid them. Let’s dive right in. 1. Lack of strategy If you’re running a single ad campaign hoping …
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